($12.6M in Series A Funding)

Ox, an AI-powered technology platform provider for frontline operations based in Bentonville, AR, has raised $12.6M in Series A funding. The round was co-led by BBG Ventures and MaC Venture Capital, with participation from existing investors Cortado Ventures, Revolution’s Rise of the Rest Seed Fund, Florida Funders, KCRise, Tech Square Labs, and Vuzix. New investors Atento Capital and Agya Ventures also joined the round.

Founded in 2019 by CEO Charu Thomas, Ox develops human-centered automation technology to increase frontline efficiency across industrial operations. The company intends to use the funds to accelerate customer expansion and scale additional use cases, as well as to further a patented wearable device that directs workflows via artificial intelligence.